It shows what a client receives: their catalogue matched to named competitors by barcode, with price, product-page SEO and AI crawler readiness compared product by product. A real board is built from the client's live site and re-run on a schedule. The barcodes use the 02 prefix, which is reserved for restricted in-store use, so none belongs to a real product, and every competitor address ends in .example.
A price is shown only where a barcode proved the competitor's page is the same product, down to the size. Everything else says unproven and shows how confident the name match is. Matching on names alone would put a 2-person tent beside the 3-person version. The comparison is against the median of the proven matches, because one bad row moves a minimum and barely moves a median.